Anupam Verma, who works for a multi-national company in Mumbai, was deeply disturbed after reading a report regarding the presence of poisonous chemicals in conventionally grown fruits and vegetables that he and his family used to eat everyday. The report was indeed scary. It said the consumption of these produce might cause life-threatening diseases like cancer, neurological defects, autism and respiratory and reproductive problems. Verma did not want to take a chance and decided to use only 'organic produce', which are presented in the report as a healthy alternative.
Under the Millennium Development Goals (MDGs), India along with other developing countries, has committed to eradicate extreme poverty. The deadline to achieve the goal is 31st December 2015. However, according to a recent United Nations report, nearly 300 million people still live in extreme poverty in India and face deprivation in terms of access to basic services, including education, health, water and sanitation.