India is witnessing a renewed sense of consumer optimism powered by a buoyant economy. The resulting upward trend in economic activity and the growth in volumes will require innovation in electronic payments to deliver a holistic "commerce engine" that support new entrants and enables smooth financial transactions. The Indian government’s big push towards ‘Digital India’ is heartening, as it will result in increased e-Governance and thereby greater consumer convenience. This momentum towards a more 'Digital India' will lead to a further increase in e-commerce, which has already seen phenomenal growth in the last few years. The e-commerce industry will continue to maintain high adoption rates with the consumer increasingly moving towards mobile-based services. There has also been an increased smartphone adoption in India with an expected rise to over 500 million by 2018. With 900M mobile users spread across the country’s less accessible regions, enabling payment services on these mobile devices will help address the challenge of a very significant acceptance gap. We will increasingly see "digital convergence" where the consumer will pay with multiple devices for online, in-app and Near Field Communication (NFC) experience linked to a common account. The focus on building ‘Smart Cities’ will also lead to the emergence of 'smarter services,' assisting in electronic payment flows across areas such as utilities, transit, municipal fees, tolls and duties.
On 28th January 2014, P Chidambaram had said, Modi's knowledge of economics can be put on back of a postage stamp. This is when I was completing my book ModiNomics. Having interacted intensely with both Modi and Chidambaram and having the highest of regards for both of them, I wrote in the book: '…opinions (of Chidambaram and Modi) may be divergent, but economics is the same…'
On 28th January 2014, P Chidambaram had said, Modi's knowledge of economics can be put on back of a postage stamp. This is when I was completing my book ModiNomics. Having interacted intensely with both Modi and Chidambaram and having the highest of regards for both of them, I wrote in the book: '...opinions (of Chidambaram and Modi) may be divergent, but economics is the same...' ModiNomics for the first time gave insights into the economic thinking of Modi. This was followed by the book Defeating Poverty: Jan Dhan and Beyond and the third book in the ModiNomics trilogy, Modi's Odyssey: Digital India, Developed India.
Professing Indianness has taken media spending to a new high and journalistic ethics to a new low. There are marketing as well as editorial solutions to ‘nationality laundering’. A Chinese company of yesterday becomes an Indian company of today by simply advertising so.
Although, there are varying estimates of India’s economic growth slowing down to as low as 6 per cent owing to demonetisation, there are others, which are pegging it at 8 per cent over next few years.
There is no country in the world today, which has as much at stake in digital technologies, as India has. One reason for this is that we have the youngest demographics in the world and this young population prefers to transact and communicate digitally. India will be the largest consumer of digital technologies in times to come.
Digital India has three layers: i) digital infrastructure as a utility to citizens; ii) software and services that are going to ride on this digital infrastructure; and, iii) digital empowerment.